4 Ways Webinars Can Benefit Your Business


4 Ways Webinars Can Benefit Your Business

Webinars are a great tool that businesses can use to build trust with potential clients or customers. Whether it is a business making use of a work at home office or not, this revenue-generating tool can be a valuable component to any business’s marketing plan. The webinars can be hosted for free, and this will save money that business owners will be able to spend elsewhere.

Lead Generation Is an Important Attribute

Creating a webinar is one of the most effective ways to generate leads for a business. The webinars should be relevant to the target market. For example, a business that specializes in selling honey may choose to host a webinar about the ways that bees produce honey. This can help the business to become more credible as an established leader in its field. By educating the public about the various components of the business, they will begin to trust the company, and look to it for purchases.

Launching New Products Becomes Easy

When a business is ready to launch a new product, a webinar can be one of the most efficient ways to ensure that the product is being introduced to the public in the best possible way. This includes ensuring that the product is described in a positive light. When the public is educated about the product in a way that is a little more personal (such as a webinar), they will be far more likely to make a purchase. Furthermore, this marketing campaign is one of the most affordable ways to introduce the product to the public. This is a great option for a business offering products, but is also a good choice for a business launching a new service.

Demonstrating the Product Is Vital to Earning New Customers

A video is often the only way to ensure that a product is being introduced to the public in a very informative way. Often, a video is needed to introduce a product, because a less intimate marketing technique could leave the public uninformed about the product that is being launched. For example, a simple print ad of the new product does not do a lot to grab the attention of potential customers. However, a video displaying the various attributes of the new product can quickly convert potential customers into lifelong customers.

It’s Not Just About Selling

Training is another major feature of webinars that can improve the quality of a business. By showing training videos via webinars, new staff are better able to identify the goals of the company. This can result in a vast improvement to the overall business outcomes.

Whether your business is web-based or not, webinars can produce the type of results that many businesses aim for. By understanding the benefits, people are able to help the public understand the business, and this adds a friendly face to the company. The technique contains various attributes that will help put businesses into the driver’s seat, while securing new customers or clients at an extremely low cost.

How to Bring in New Customers Using Your Company Blog


How to Bring in New Customers Using Your Company BlogA blog can be an exceptional marketing tool, if used correctly. It can bring readers in from all over the globe, and in the business world a blog is often considered to be the most important part of an online marketing plan. If the blog is the hub of the wheel, for example, then the other web pages are the spokes. Doing things right can be a challenge for a lot of business people. To help out, below are four tips that will simplify the process of blogging for business.

Offer A Freebie

People love deals. They love being treated and they love when they have been given something for free. Many times, businesses can give things away for free which have a lot of value to a customer, but which cost the business only pennies to give away. In addition to the benefit of having a happy future customer, after someone receives something for free, they are much more likely to be a paying customer down the road.

Think of something that can be given away, and trade it online for the customer’s email address. Collecting an email address from a potential customer is like receiving a golden ticket – a ticket to contact them in the future, to build a relationship, and to make a sale. Collect the email address quickly, but then be methodical about contacting prospects. No one likes to give their email address away and then be bombarded with daily emails and sales offers.

Share on Social Media

Getting the word out is vital to a blog’s success. The more people come to the blog, the better the blog will rank in search engines like Google and Yahoo. Every time a new blog post is written, someone should be updating Twitter, Facebook, LinkedIn and Pinterest. The updates can say something like, “New blog post! Find out the best way to plant an indoor garden during the winter.” Be sure to add the link to where the blog post can be found. The key is to make the blog simple for people to find on their own, with one tap of their finger.

Be Thoughtful and Original

There is a saying online that “content is king.” Original writing can make or break a blog in terms of search engine ranking. A business should never copy and paste information from other websites into their own website or blog. Simply put, original writing will help build an audience that is more likely to return in the form of paying customers.

Talk about What’s Important

Talk about the things that current customers are interest in. Oftentimes, business people answer the same questions over and over again from different customers. Think about these questions; when a business owner is thinking in terms of what the customer wants to understand, blogging becomes easy. Answer the questions that people are frequently asking. Do some Internet research, link out from the blog post to other relevant articles, and share the things about which the target market is curious.

There are numerous ways for a business to build their presence online, but blogging is vital. Having a blog is like rebuilding a website with every post, and it can play a massive role in product sales and marketing. Doing it right means writing original content, building a respectable brand, driving people from social networks to the blog, collecting email addresses, and interacting with prospects in a respectful manner.Clicky

Recruiting a Co-Founder for Your New Business: The Ultimate Guide


Recruiting a Co-Founder for Your New BusinessThe term “solopreneur” is a new buzzword in business-speak, gaining usage to near Miriam-Webster recognition levels as the new year kicks off. But any business venture can be a time-consuming, and emotionally and physically draining challenge, and that difficulty is only amplified when flying solo. Having a solid, trustworthy business partner can mean more than duplicating your capacity for work, or doubling the speed of business development. Working with another entrepreneur can open up new doors by arming your outfit with a new portfolio, networking rolodex and expertise, a unique perspective, and a sober second thought on critical business decisions. The potential benefits of teaming up on a new business venture are invaluable, but only if you can find the right collaborator. A few simple tips will keep you on the right track as you hunt down the perfect business partner.

Don’t Delay: Network Today!

The sooner you start networking, the more options you’ll discover and the longer you’ll have to get to know potential candidates. Don’t introduce the fact up-front that you’re looking to work with other entrepreneurs in equal partnership, but hint at your receptiveness to mutually beneficial collaborations. By using careful discretion and keeping your field of discussion to general shared interests, you’ll avoid bad apples who prey on other business founders to turn a quick buck with little or no interest in long-term commitments.

Gauge Interest in Your Business Idea

While networking, find out what potential candidates have done in the past and what areas of business and industry they’re naturally drawn towards. Business is as diverse and specialized as medicine; you wouldn’t get a veterinarian to perform laser eye surgery for you, and neither should you get an aspiring photographer to help you start your pizza franchise…at least not in a management capacity. At the end of the day, though, remember that commitment, dedication, interest, and personality will always be more valuable than education or experience. Anyone can learn, but enthusiasm for a particular objective cannot be taught. By gauging the interest people express in your business ideas, you should be able to tell how genuinely passionate they are about the field, and how much they’d be willing to put into it as a business partner.

Be Honest About Your Ambitions

One of the most common reasons many business partnerships never succeed beyond a few months is simply that one or both parties don’t want them to. Do you want your business to last a lifetime, or would you prefer to build it up and sell it for a quick profit? Would you want to sell your stake to your partner or buy their shares if it ever reached its full potential? Make sure your aims are the same as any potential partner by being upfront and honest about your long-term ambitions and encouraging them to be equally frank.

Think About Your Weaknesses, Not Your Strengths

You might get along great with someone with an identical skill-set to you, but your business will probably be better served by someone who can do things you can’t. Make a list of all the things you think would be critical for the enterprise of your ambitions and consider which leadership tasks could be better served by someone else. Ask your friends and other entrepreneurs for honest feedback on your weaknesses and keep an eye out for potential partners whose strengths could fill those voids.

Make It Official: Hire Legal Council

No matter how well you think you get along with your new business partner to-be, don’t skip the critical step of getting the full agreement in writing. Even if both parties are comfortable with an existing contract, make sure a lawyer is present to certify the agreement. More than a safety net for worst-case scenarios, this process will catch any miscommunications that might have occurred in verbal discussions, and build a mutual confidence in the professional nature of your new business.

Whether you’re running an Internet startup from your parents’ basement, a service provider from a shiny new virtual office, or a traditional brick-and-mortar retailer, finding the right business partner will open up a whole new world of opportunities for your entrepreneurial career.

What Are The Benefits of Using a Co-Working Space?


What Are The Benefits of Using a Co-Working SpaceSome of the biggest businesses started off in a garage or in the shared dorms of a university. Just look at Apple and Facebook. Groups of friends huddled round a table or workbench because they had no other place to go. But when it comes to finding a place for your fledgling business there is now another option: co-working spaces.  These office spaces bring together micro businesses and start ups into a shared office environment, providing conference rooms, photocopiers, and most importantly access to other entrepreneurs.

Some use these offices as second home, coming and going when they want to get away from working in their home office, others use it as a way to divide their business and their home life, and some simply use it as a place to rest their hat (and laptop) when they’re visiting another city for a few hours. Whether you are looking at using a coworking space as a long term solution or a short term stay, there are many advantages to using these offices.  Here are four of them:

1. Coworking can be great for your budget.

It can be costly to rent an individual office just for your business. You not only have to account for the rent but all the utilities and amenities you will use as well.  This can take a substantial amount of your company’s budget.

Coworking spaces on the other hand will offer an ‘all in’ price, leaving no hidden bills at the end of the month.  They also reduce your need to sign expensive leases or buy equipment, such as photocopiers and fax machines, as there is often communal equipment that can be used at a fraction of the price.  Rent is cheaper too, as you will be sharing the cost between all of your coworkers.

2. Networking, collaborating, and making friends.

We all know that networking is important, but when starting your new business it is often hard to make the time for it. Coworking spaces are the perfect remedy.  Not only are they filled with new people ready for you to bounce ideas off, ask for advice, and trade contacts but they often organise networking drinks and host functions on behalf of other Meet Up groups.

People also tend to do work with people they trust. By creating relationships with the people you work alongside, understanding each other’s background and skills, when the time comes that you need their skills or they need yours, it will be an easy and stress free decision.

And if you’re worried about issues relating to intellectual property or competing businesses, fear not, many of the offices have clauses in their rules which prevent competitors from working in the same space.

3. New ideas come from breaking out of your comfort zone.

It’s not just the coworkers who will help you stimulate those ideas. Just by being in a new fresh environment can help you to think things through differently. If you currently work at home, at your kitchen table, or in the back bedroom which has been converted from your grow up child’s bedroom, your work time can be full of distractions. Whether it’s a neighbour popping by or a load of washing that needs sorting, it’s easy to get distracted.  Working in a new environment away can help you think differently and help you come up with new ideas for existing problems.

4. But avoid home office loneliness.

Working from home can have several advantages: rent is low, you can create a workspace how you want it, and it gives you the flexibility to stop and start work when you want. However one of the disadvantages can be that it’s lonely. Sometimes it’s great to have that silence and just plough through the tasks that you need to do, but everyone needs human interaction. Coworking is a great way to alleviate the loneliness that can sometimes be felt when working from home.  It gives you the flexibility to go in and interact with people when you want to, or work from home when you just want to get on.

Many of the spaces available offer tiered level pricing. With different rates for those who want a permanent location for their business compared to those who just want to drop in. This offers you the flexibility to scale up and down your usage as needed.